The Iconic was created in 2011 and is one of the biggest online fashion retailers in Australia and New Zealand. The Iconic has had astronomic growth since it’s creation and has attracted investment from all over the globe.
The Iconic prides itself on quick delivery within Australia and New Zealand and stocks thousands of brands from all over the world. The Iconic also introduces many new lines every week.
A key to the great performance of The Iconic is it’s website which provides shoppers with a top notch experience and usability. To make sure they’re ahead of the competition with regard to technology and performance, The Iconic have announced that they are partnering with technology company Optimizely for their experimentation platform.
One of the important website factors that affect conversion rates is the page load time. It has been estimated that every second that a page load delays results in a 7 percent drop in conversion highlighting the importance of ensuring top notch website performance.
The Iconic put Optimizely through it’s paces to ensure that performance in a production equivalent test environment would show no degraded performance.
The Iconic continues to perform well during the Covid times with many flocking to online shopping rather than bricks and mortar stores. To save when you shop at The Iconic, use a The Iconic Discount Code when you shop.